Ms. Geffen, wearing fake hips and a wig, presented two new art pieces she acquired for the museum. I invented two fictitious pieces: One by Tino Sehgal and the other by Italian Fluxes artist, Gino De Dominicis. Sehgal’s piece was called Paper Airplanes. Ms. Geffen explained to her audience how they would be integral to the production of the piece as “interpreters.” In essence, the audience was in charge of making the piece of art that the museum would then invoice to Marion Goodman Gallery. The end result would be to produce as many paper airplanes as possible and conclude by having them all thrown in unison off the museum balcony. Each plane cost $1,000.00, so Ms. Geffen’s commission was ostensibly 15% of the total amount produced. Daniel Veneciano, the director, was then handed an invoice from Marion Goodman gallery that he signed as a document.
In the final gallery, I presented Gino De Dominicis Giant Invisible Cube. For $3M, Ms. Geffen purchased this legendary sculpture for the Sheldon and together the audience moved and re-installed the piece. As the image shows, Ms Geffen and the audience gathered around the perimeter of the invisible sculpture, approximately a 10’ x 20’ square and slowly picked up the weightless behemoth as in a séance.
charley friedman, copyright