PERFORMANCE
CHARLEY FRIEDMAN PERFORMANCE
”Bitzalel Friedemann: Docent guided tour of Sheldon Museum of Art”
2013
1 ½ hour performance

Preparing to play Bitzalel Friedemann, I grew my beard. Besides a methodical tour, Bitzalel hung Mezuzahs; koshered the museum and sang Shabbat Kiddush. The audience was informed that the world Jewry would be moving to Nebraska where they would use the “Art Temple” as their new religious Temple. Jews would even have an “option to buy” the building in their leasing agreement. As the tour finished in the empty gallery, I turned back into Charley being surrounded by home furniture, my wife and daughter. Effectively, the museum was de-sanitized from art to religious sanctuary to home and finally to a gathering where the audience danced through the modernist museum eating a freshly cooked chicken.
CHARLEY FRIEDMAN PERFORMANCE
”Bitzalel Friedemann: Docent guided tour of Sheldon Museum of Art”
2013

CHARLEY FRIEDMAN PERFORMANCE
“Betsey Geffen: Docent guided tour of Sheldon Museum of Art”
2013
1 hour performance

Ms. Geffen, wearing fake hips and a wig presented two new art pieces she acquired for the museum. I invented two fictitious pieces: One by Tino Sehgal and the other by Italian Fluxes artist, Gino De Dominicis. Sehgal’s piece was called "Paper Airplanes". Ms. Geffen explained to her audience how they would be integral to the production of the piece as “interpreters”. In essence, the audience was in charge of making the piece of art that the museum would then invoice to Marion Goodman Gallery. The end result would be to produce as many paper airplanes as possible and conclude by having them all thrown in unison off the museum balcony. Each plane cost $1000.00 so Ms. Geffen’s commission was ostensibly 15% of the total amount produced. Daniel Veneciano, the director, was then handed an invoice from Marion Goodman gallery that he signed as a document.

In the final gallery I presented Gino De Dominicis “Giant Invisible Cube”. For 3 million dollars, Ms. Geffen purchased this legendary sculpture for the Sheldon and together the audience moved and re-installed the piece. As the image shows, Ms Geffen and the audience gathered around the perimeter of the invisible sculpture, approximately a 10’ x 20’ square and slowly picked up the weightless behemoth as in a séance.
CHARLEY FRIEDMAN PERFORMANCE
“Betsey Geffen: Docent guided tour of Sheldon Museum of Art”
2013

CHARLEY FRIEDMAN PERFORMANCE
“Betsey Geffen: Docent guided tour of Sheldon Museum of Art”

"Paper Airplanes"
CHARLEY FRIEDMAN PERFORMANCE
“Betsey Geffen: Docent guided tour of Sheldon Museum of Art”

"Paper Airplanes"

CHARLEY FRIEDMAN PERFORMANCE
“Betsey Geffen: Docent guided tour of Sheldon Museum of Art”

“Giant Invisible Cube”
CHARLEY FRIEDMAN PERFORMANCE
“Betsey Geffen: Docent guided tour of Sheldon Museum of Art”

“Giant Invisible Cube”

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